Board Shop

General information

BS The Board Shop has been in existence for 12.5 years, and is a store in Lake Geneva along with an online retail store that is dedicated to helping, in any way, to progress the board sports industry. We started out in a shop that was the size of most people’s bedrooms, just selling a few wakeboards and vests, in addition to running a wakeboard school. Over the years, through customer service and involvement in the industries we love, the shop has managed to grow in a competitive retail world and become one of the largest board sports stores in the Wisconsin/Illinois area. It is our goal to help lift wakeboarding, snowboarding, and skateboarding to new heights by organizing contests, such as, Double Up Del Noche, BS Summer Wakeboard Series, local skate and snow tournaments, and whatever else we can get our hands into! We are 100% dedicated to customer service and will do whatever it takes to take care of our customers by carrying the best boards and accessories that the industry has to offer. Live, Love, Learn to Ride!!!