Stride Rite

General information

we’re inspired by real life.

As we think about how to create the next great shoe, the most engaging shopping experience, or innovative new product, we look to the kids. (And the moms and dads who want only the best for them.) The result: better design that makes better sense.

we know kids shoes.

We’ve been keeping step with kids for almost 100 years. No one has more personal experience or professional expertise. But more than deeply skilled designers and manufacturers, we are students of the childhood experience and dedicated advocates for moms and dads.

we’re committed to style, and stand for function.

Our mission is to bring you a full line that is up-to-date, up to your standard and always up to the task – whether that’s the sandbox, classroom or a holiday feast at Grandma’s.

we are champions of kids.

Our products are thoughtfully designed for growing, developing feet. Our company culture is uniquely supportive of working parents, and we’re always looking for new ways to make it easy for our consumers and our associates to give back.